Launching 2026 · UK rental market
Rent + Reputation gives landlords a verified, ongoing picture of tenant payment behaviour. Not a one-off credit check. Not a biased reference. The real thing.
The problem
Credit scores, references, one-off checks — none of them tell you how a tenant behaves across a real tenancy. And since May 2026, getting that decision wrong costs you far more than it used to.
Most rent payments never appear on a credit file. A tenant who has paid on time for five years can still score 480 because of an old debt management plan. The score isn't measuring what you need it to measure.
Most landlord references are glowing — because the previous landlord wants the tenant to leave. Unverified, biased, and almost never independent. They tell you almost nothing useful.
Standard referencing tells you who someone was on the day they applied. It tells you nothing about how they behave across six months, a year, or three years of actual tenancy.
Section 21 is gone. You can no longer end a tenancy without legal grounds. Getting the wrong tenant in the first place is now a 11-month court process. Upfront data has never mattered more.
How it works
We track and verify rent payment behaviour across the whole tenancy — then turn it into a clear, reliable picture any landlord can act on.
A letting agent or landlord adds their properties and tenants. Simple setup, no technical knowledge required.
Via Open Banking or simple logging. On-time percentage, patterns, missed payments — all timestamped and independently verified.
A clear, honest profile of how a tenant actually pays — updated continuously across the tenancy, not frozen at move-in.
Their rental record becomes portable — shareable with the next landlord as verified proof of reliability, building real credibility over time.
Who it's for
Landlords and letting agents are our primary customer — they sign up, they pay, they get the data they've been missing. Tenants get something too: a record that actually works in their favour.
Why us
Every existing product serves one side and freezes at one moment. We're the only platform that's ongoing, verified, and built for the landlord's decision — not the tenant's credit file.
| Platform | Who they serve | Ongoing? | Landlord-facing? | Verified? |
|---|---|---|---|---|
| CreditLadder | Tenants (CRA reporting) | ✓ | ✗ | ✓ |
| Canopy | Tenants (rental passport) | ✓ | ✗ | ✓ |
| Goodlord | Landlords (referencing) | ✗ | ✓ | ✓ |
| Experian | Lenders | ✓ | ✗ | ✓ |
| Rent + Reputation | Landlords (primary) + tenants | ✓ | ✓ | ✓ |
"The only platform that gives landlords a verified, ongoing picture of how a tenant actually behaves — not just who they were on paper when they moved in."
Every competitor freezes at move-in. We run through the whole tenancy. That's not a feature difference — that's a different category entirely.
Early access
We're running our first pilots with letting agents and landlords in Q3 2026. Join the waitlist and we'll be in touch directly.
No spam. No commitment. Just early access.